Get the Scoop on Avenue Banners

It’s Sarah here, your favorite About Flags blogger (sorry Marilyn)!

Chances are, you have probably seen avenue banners hanging on lampposts throughout your municipality, local theme park/museum, or college campus, but did you know that builders are now using them to advertise their housing development projects? It sounds like a great idea to us here at About Flags!



Avenue banners dress up blasé streetlights, and give car passengers (hopefully not the drivers) an entertaining blurb to read as they pass by. They provide a classy and decorative method of advertising and informing the public about festivals, concerts, new products, new homes, town anniversaries, and much more!


Read on to figure out which product makes sense for your application:

The Sunbrella (or equivalent) avenue banner is awning material. It’s durable and can last for years under normal weather conditions (assuming hardware installation is done correctly). These banners are spot color, silk screen printed. One or two color prints are most cost-effective, at minimum quantities of 12 pieces. It makes the most sense to choose a dark colored background. The design will create a shadow through light-colored backgrounds, especially when the sun shines from the back. When choosing lighter backgrounds, we recommend double thickness, sometimes with a liner. The double banners will also be heavier and add stress to the pole and hardware. Although we can match Pantone colors pretty close on the inks, the background color is limited to what is supplied at the mill. Choose Sunbrella” when considering background colors.


The 18oz. Blockout Vinyl avenue banner can be digitally printed on both sides without concern of an undesirable shadow. Designs can be multicolored with shading and gradients, and will not impact the unit price. Vinyl may become brittle in changing temperatures, but the cost is usually much lower than Sunbrella-type fabrics. One or two pieces can be printed without breaking the bank!

We can also digitally print on Nylon or Dacron. The inks bleed through the fabric, so if there is no lettering that needs to read correctly on the back side, this may be the practical choice.  If it’s important that the image read correctly on both sides, we need to sew two banners back-to-back with a liner.  These fabrics are lighter in weight and the print method allows for an optional “wind spill” finish, meaning the bottom does not have to be finished with a pole pocket, but can also be secured to the pole with a reinforced tie-down grommet. This is not our favorite choice for long term outdoor applications since the fabric will fade much sooner than the choices above.


Of course we have all the hardware you need to complete your beauteous avenue banner presentation. We can make recommendations on which hardware will work best for you. Are your poles round or square? Are you in a windy area? Check out some of the hardware solutions on our website. Keep in mind we may have ideas for other unique situations.

Give us a call…we look forward to talking to you ABOUT FLAGS!

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